Samart eyes more revenue from sports-content arm

It plans to list its subsidiary I-Sport on the Market for Alternative Investment by the third quarter. 
I-Sport owns the rights to a con?siderable amount of sports-event content and will expand into business of being agency of sportsmen.
Samart president Watchai Vilailuck acknowledged that the group missed its consolidated rev?enue target last year, citing the net losses of its flagship mobile content developer and handset retailer Samart I-Mobile (SIM). 
Last year Samart targeted total revenue of around Bt24 billion. Watchai declined to elaborate on SIM’s performance as the group has yet to announce its 2016 financial results.
For the first nine months of last year, Samart Corp posted consoli?dated revenue of Bt10.681 billion and Bt212 million in profit, while SIM posted revenue of Bt3billion and a net loss of Bt293 million. Samart Telcoms (Samtel), which provides telecommunication solu?tions, reported Bt4.339 billion in revenue and Bt145 million in profit. 
Watchai said sales of mobile-phone handsets contributed only 20 per cent of total revenue last year, down from about 50 per cent in recent years. 
He said that this year I-Sport would earn revenue of Bt720 mil?lion, up from Bt400 million last year. The main revenue will be from licensing sport programmes and rights management for famous ath?letes. 
I-Sport is a 50:50 joint venture between Siam Sport Syndicate and SIM.
Samtel targets revenue of Bt9 bil?lion this year and expects Bt10 bil?lion worth of backlogged projects, while SIM has a revenue target of Bt4.5 billion.
Its call-centre business One to One Contacts targets Bt1.3 billion in revenue this year, which is expected to grow to Bt2.5 billion within four years.