Epson looks to overseas markets for revenue lift

 
Yungyong Muneemongkoltorn, general manager of Epson (Thailand), said that for fiscal 2017 the company had identified four key areas: the international market, its core business and “business solutions and business revolution”.
In support of its overseas ambi?tions, the company has expanded to the Pakistan market, in addition to the CLMV countries.
The company said it aims to “cre?ate borderless management” while seizing opportunities abroad. It would use “Thai expertise to access international markets and focus on channel development while expand?ing the business base in these mar?kets”, it said.
Yungyong said that for the fiscal year to the end of March, the compa?ny would book revenue growth of 18 per cent from its overseas markets. Myanmar leads with revenue growth of 30 per cent, followed by Vietnam with 20 per cent and Laos, 20 per cent. 
With the core business, the firm will focus on its Epson L series print?er and its projectors. For the printer, it aims to maintain the market lead with a share of more than 55 per cent; for the projector range, its goal is 44 per cent market share.
For what the company dubs its business revolution, Yungyong said its offerings would draw on robotics and other advanced technology. One such product is a business projector with a printing speed of up to 100 pages a minute.
“The business revolution is our new business area and has high potential growth to capture the mar?ket, especially in corporate sector,” he said. Yungyong said that the firm expected generate revenue growth in the Thai market of 5 per cent.
Toshimitsu Tanaka, managing director of Epson Singapore, said Epson had the biggest market share worldwide for projectors, at 35.5 per cent, in 2016. For home projectors it had a 39.9 per cent share.
 The Philippines and Indonesia are also viewed by Epson as key tar?gets for projector sales in the educa?tion sector.
For the Asia Pacific region, Epson forecasts revenue growth of 7 per cent in fiscal 2017.