
Iflix, a subscription video-on-demand service for emerging markets, has announced the appointment of marketing and commercial management specialist Jason Monteiro as iflix Asia marketing director.
With more than 18 years’ multinational experience and distinguished commercial success in the telecommunications sector across the Asia-Pacific and Middle East regions, Monteiro brings a rich mix of diversified operations experience as well as a proven track record in business growth, the company said.
Previously serving as group head of propositions and segment marketing for Indosat Ooredoo in Indonesia, he was instrumental in that company’s commercial success with outstanding revenue and market share growth, iflix said.
Before Indosat, Monteiro was part of the original start-up team at Vodafone Qatar and served in senior marketing and sales capacities for more than six years in the Middle East, where the company gained a significant market in a short time.
With more than 5 million members and 5 billion minutes streamed since launch, iflix has established itself as a market leader in video streaming. Now available to more than a billion consumers across 18 territories throughout Asia, the Middle East and North Africa, iflix recently announced the establishment of iflix Africa, to make its service available in sub-Saharan Africa.