By The Nation
Canterbury said its expansion in Thailand reflects the increasing popularity of rugby union and the fitness industry in the country, and showcases how attitudes towards healthy living and exercise have shifted in recent years.
Canterbury said rugby is the fastest growing team sport on the planet and player numbers in Thailand are rapidly increasing due to initiatives of the Thai Rugby Union.
The company said the latest store opening, at Go Sports Mega Bangna, follows four successful store openings in Bangkok in five months: Supersports at CentralWorld, Sports Mall at Emporium, the lifestyle section of EmQuartier, and the flagship Phayathai Building shop.
“We have expanded our footprint here in response to the flourishing rugby, and fitness industry, and are proud to be able to play our part in advocating a healthy lifestyle,” said Mark Bennett, managing director of Silver Fern Holding Ltd, the exclusive distributor of Canterbury.
The company said although Canterbury is widely recognised as the world’s original rugby brand, its product line goes beyond rugby essentials, and includes a wide range of quality sportswear featuring “innovative technology that is both practical and stylish”.
It said its latest Vapordri+ collection, for example, has been specially engineered to help regulate the wearer’s body temperature, and is especially useful in tropical climates like Thailand.
It said all pieces in the Vapodri+ range are made with a special fabric that features advanced wicking properties that help evaporate sweat, allowing garments to dry quickly. The Vapodri+ technology provides dynamic cooling and this adaptive technology reacts to the wearers’ changing body temperature to ensure they can focus on performance.
“Eating right and exercising regularly is the core to any healthy lifestyle, but it is also essential that people wear the right sporting gear when they exercise, in order to train better and maximise performance.” Bennett said.