Patum launches 3 rice products
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Patum Rice Mill and Granary Plc, the producer of “Mah Boonkrong” rice, has introduced three organic rice products – riceberry, jasmine and jasmine brown rice – to capture its share of the Bt379 million market.
Somkiat Makeayathorn, managing director and chief executive officer, told media yesterday that demand, both domestic and international, for organic products continues to expand sharply.
The new generation of consumers ceaselessly seeks health products and is willing to spend more for better quality and healthier products.
These factors contributed to the growth of the organic market in the past five years, with rice as one of the major products in the market.
Chemical-free and organic rice is growing more than 20 per cent, while the packaged organic food market was Bt350 million, with 8.6 per cent growth in 2016, and Bt379 million at 8.2 per cent growth in 2017.
