Training academy furthers insurer’s aims
SCB Life Assurance and the National Institute of Development Administration (NIDA) have agreed to set up a bancassurance coaching academy programme for staff training.
The organisations have jointly developed the programme on finance, marketing and customer relationship management to enhance the capabilities of SCB’s bancassurance team and support the company’s “life coach” model that supports its sales team.
The company said the programme was a crucial part of SCB Life’s customer-centric strategy and its mission to create “sustainable life insurance” for Thai society.
Lee Tse Tiong, acting managing director of SCB Life said: “We believe that life insurance is a critical financial tool that can support Thai people in their financial planning for a secure future and to maintain a good quality of life.
“Therefore, this programme is a fundamental pillar in the company’s efforts to ensure our life coaches have the appropriate training to achieve their goals in ensuring our bank channel sellers are able to serve all customers appropriately.
"Life insurance is a long-term commitment for our customers that requires our dedication and care to ensure a positive experience for their trust in us.”
Lee said SCB Life was pleased partner with NIDA, calling it “the leading Thai institution of higher learning that has continued to play a key role in Thailand’s economic development during the past decades”.
