Hugo’s singing the praises of Chevy Trailblazer

Chevrolet Thailand has chosen singer-songwriter Chulachak “Hugo” Chakrabongse as its “ambassador” for promoting the Trailblazer Z71 SUV.
“Famed for his eclectic, trend-setting style and charisma, Hugo has built a reputation as a successful musician, model and actor who pursues his dreams passionately,” Chevrolet Sales Thailand marketing director Una Tan said this week. 
“He is an inspiration to many, both as an artist and as a family man. He is able to connect with our target customers by exemplifying the success that comes when you think differently.”
Hugo welcomed the chance to “work with a brand that resonates with me personally”. 
“The Trailblazer Z71, with its premium design and finish and sporty American feel, is a perfect fit for me that complements my lifestyle,” he said. “From driving around the city with my family to finding new roads and exploring nature trails, I can rely on the Trailblazer Z71 to help me reach my destination comfortably, safely and in style.”
Tan added that Chevrolet Thailand wants to “engage customers actively”.
“And to do so, we have focused on understanding what they are passionate about. It is with this insight that we decided to personalise our newest, most premium SUV with the appointment of a brand ambassador. Hugo was the natural choice.”
The Z71 will be officially unveiled on Saturday (August 19) at the BIG Motor Sale in Bangkok.
For more information, call 1734 or visit www.chevrolet.co.th.