Airbnb toasts its ‘older and wiser’ customers
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In its own annual observance of the United Nations’ International Day of Older Persons, Airbnb on October 1 took time “to acknowledge the impact they have on our families, communities and societies”.
The travel-booking firm noted in a just-issued press release that the theme this year was “Stepping into the Future”.
That is “exactly what Airbnb is seeing senior people do all over the Asia-Pacific region”, it said.
“It is not just millennials who want to see the world through the eyes of a local. The number of 60-90-year-olds joining the Airbnb community is growing every year, with older guests saying they love the opportunity to travel in a different way than they have ever done before.
“In the last year alone, more than 1.5 million travellers aged 60 and above travelled [around Asia] with Airbnb, highlighting how the older generation is embracing technology and the sharing economy to enjoy more unique and authentic experiences.”
