Asian growth for Beauty Community
Beauty Community Plc expect total revenue to reach Bt10 billion by the year 2022, enhancing its brand to become the leading cosmetics brand in Asia.
Meanwhile, this year's revenue target is a minimum Bt4.29 billion, a 20 per cent growth rise on 2017, the company's CEO Suwin Kraibhubes said on Monday.
He added that the company had continued to produce net profits of at least 20 per cent. This was largely due to an overall investment of Bt120 million: Bt80 million in new branches and Bt40 million baht to improve the company’s infrastructure and Business Intelligence (BI) in order to boost revenue and enhance future growth.
The company plans to add lift its total of 21 licensed branches to 34 by the end of 2018, spread across 3 countries: Vietnam, the Phillippines and Myanmar.
Its “Shop in Shop” branches will be increased in 2 countries - Cambodia and Malaysia - and new distribution channels will be created in 4 countries - Indonesia, Hong Kong, Taiwan and Laos – following the addition of 5 new channels towards the end of 2017.
In the first quarter of this year, the company plans to launch new distribution channels in Malaysia and by the end of 2018, there will be 145 distribution channels in 6 countries in the form of “Shop in Shop” branches, he said.
