By The Nation
The new moves, in effect since February 1, will benefit new sellers and some 135,000 existing merchants on Lazada’s platform.
One of the highlights is Seller Rewards, a framework that recognises sellers for their outstanding performance. The higher the ratings, the more rewards or benefits the seller enjoys such as: higher visibility of products when users search and browse the site; access to shipping services and price subsidies extended by Lazada; access to promotional campaigns spearheaded by Lazada; access to preferred sellers’ programmes
Customers will rate sellers based on how they apply the best practices to deliver a positive customer experience such as conducting quality checks on products sold, using recommended packing materials to avoid damage, and preventing purchase cancellations due to negligence among others. Another plus for sellers: they will no longer be financially penalised for any policy breaches. Errant sellers may, however, be delisted by Lazada.
Where it previously took three to four days for anyone to start their business on Lazada, the process can now be completed in mere minutes. The simplified sign-up form requires newcomers to provide just their email address, telephone number and address. They can start ringing in sales 15 minutes after creating an account on Lazada.
Lazada’s group chief operations officer Aimone Ripa di Meana said the latest seller-friendly initiatives are part of the company’s efforts to empower entrepreneurs to grow their business online.