KRC expects Thai ad spending of around Bt8 billion during World Cup
Kasikorn Research Centre (KRC) estimates the combined Thai advertising budget for the upcoming, month-long FIFA World Cup 2018 tournament to be worth Bt7.98 billion, some 9 per cent higher than in the same period last year.
The increased budget will be mainly focused on television advertising, while other media such as newspapers, online and outdoor media will also see higher spending than in non-World Cup years, KRC said on Monday.
