The Original SOL takes aim at the century consumer

The company is also preparing to spend Bt10 million for “O2O solutions” and expects to triple its size this year.
Factors driving The Original SOL’s growth include developing innovative products that cover all ages and using technology to support businesses. The Original SOL wants to continue to build eMarket Place as a tool for Thai products to grow and expand into the global market, as well as investing in iSpace, a learning centre for creating a digital age in Bangkok Metropolitan area.
The CEO, Ua-Arri Tornueng, said The Original SOL emphasises the application of technology for product development and marketing in the era of intense business competition. The company recently created a new marketing model called THEM (The Harmonized & Empowered Marketing) that combines the strengths of all forms of marketing, such as online marketing, affiliate marketing, word-of-mouths marketing and viral marketing. The model will be expanded into modern trade and spa businesses including healthcare in the future, Ua-Arri said.
The company also created O2O Super System, to help organisations to develop both online and offline.
“The O2O platform is an e-commerce website that provides an order system with automatic delivery to help agents to immediately expand their online market,” said Ua-Arri. “Without stocking products, there is a free intelligent online webpage for all merchants, and also a system to control and track visiting and shopping stats, as well as support systems that collect real user reviews.”
The Original SOL wants to develop AI to build an automated online marketing tool. Users will be able to search for customers from Facebook. The system would work as a 24-hour assistant for development and maintenance, and would report the results of analysing Big Data for further marketing.
It plans to use a Digital Marketing Intelligence Platform to increase marketing efficiency and create the eMarket Place, a Thai e-marketplace where sellers could bring their consumer products. The Original SOL will provide all the infrastructure such as an e-commerce web and super affiliate systems which would work like eBay or Amazon affiliates.
The Original SOL grew around 300 per cent over the past year. For 2019, the company targets to again triple its size. The main factor driving growth for The Original SOL is the development of product innovation that covers users of all ages, along with technology that helps support 1,000 successful businesspeople by creating tools both online and offline.