Wednesday, January 22, 2020

Total ad spending falls 5.38 per cent in June

Jul 15. 2019
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Total advertising spending dropped 5.38 per cent year on year in June this year with the newspaper and magazine segments plunging by 22.72 per cent and 22.12 per cent to Bt398 million and Bt81 million respectively, according to the latest Nielsen's media report.

Ad spending on cable/satellite TVs fell 20.91 per cent during the month to about Bt174 million as digital and terrestrial televisions saw a 6.72 per cent decline to about Bt5.929 billion, followed by 5.44 per cent for cinemas. 

Meanwhile, in-store media posted the biggest growth in June, rising 15.48 per cent year on year to about Bt97 million, followed by transit ad at 15.48 per cent to Bt97 million.

Ad spending on outdoor media and radio also gained, growing by 6.12 per cent and 1.95 per cent in June to Bt607 million and Bt418 million.

Ad spending in the first six months of this year dropped by 2 per cent year on year to about Bt50.7 billion, with transit and outdoor being the only media segments showing increases of 6.07 per cent and 1.32 per cent to about Bt3.14 billion and Bt3.37 billion. 

Magazines and newspapers saw the biggest losses of 21.13 per cent and 17.74 per cent to Bt515 million and Bt2.38 billion year on year in the first half, followed by 13.31 per cent for cable/satellite TVs to Bt1.07 billion. 

Cinema ad also dropped 4.04 per cent to Bt3.68 billion while ad spending on radio declined by 3.63 per cent to about Bt2.17 billion in the period. 

Digital and terrestrial TVs saw a slight drop of 0.58 per cent to Bt33.07 billion as in-store media posted zero growth at Bt514 million in the first half.

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