Thai wellness economy grows 8.8% to US$46.5bn in 2025
Wellness property was Thailand’s fastest-growing wellness sector in 2025, while wellness tourism remained the largest at US$14.5 billion.
- Thailand's wellness economy grew by 8.8% to a value of US$46.5 billion in 2025, ranking it 9th in the Asia Pacific and 26th globally.
- The fastest-growing segment was wellness real estate, which expanded by 66.7% to US$1.2 billion, the highest growth rate in the Asia Pacific.
- Wellness tourism remained the largest sector within the economy, with a market value of US$14.5 billion in 2025.
- Other major sectors also experienced significant growth, including healthy eating (up 14.4%), personal care and beauty (up 11.4%), and spas (up 19.6%).
Wellness real estate was Thailand’s fastest-growing wellness sector in 2025, expanding by 66.7% to US$1.2 billion. That growth rate ranked first in Asia Pacific and 11th worldwide.
The sector encompasses properties that incorporate health and wellbeing into their design and development. Growing interest extends to homes, hotels and everyday living spaces, with attention to indoor air quality, lighting, surroundings that support healthy lifestyles and preventive healthcare services within residential developments.
Thailand’s thermal and mineral springs sector also expanded, recording growth of 12.9% in 2025, the fourth-fastest rate in Asia Pacific.
Thailand’s wellness economy grew by 8.8% in 2025 to US$46.5 billion, approximately 1.5 trillion baht, according to data released by the Global Wellness Institute (GWI) on November 12, 2026. The figures place Thailand 26th globally and ninth in Asia Pacific by market size.
The findings were presented during the 20th-anniversary Global Wellness Summit, held in Phuket from November 10–13. Thailand’s latest expansion followed growth of 11.6% in 2024 and 16.9% in 2023, although GWI attributed part of the strong recent performance to the recovery in economic activity after the COVID-19 pandemic.
Susie Ellis, GWI chair and chief executive, highlighted the breadth of Thailand’s wellness economy, from its internationally established tourism and spa businesses to its rapidly expanding property sector. Hosting the summit in Phuket also reflected Thailand’s position as an important market for the global wellness industry.
Wellness real estate leads Thai growth at 66.7%
Wellness real estate was Thailand’s fastest-growing wellness sector in 2025, expanding by 66.7% to US$1.2 billion. That growth rate ranked first in Asia Pacific and 11th worldwide.
The sector encompasses properties that incorporate health and wellbeing into their design and development. Growing interest extends to homes, hotels and everyday living spaces, with attention to indoor air quality, lighting, surroundings that support healthy lifestyles and preventive healthcare services within residential developments.
Thailand’s thermal and mineral springs sector also expanded, recording growth of 12.9% in 2025, the fourth-fastest rate in Asia Pacific.
Wellness tourism remains Thailand’s largest market
Wellness tourism retained its position as Thailand’s largest wellness sector, with a market value of US$14.5 billion in 2025, ranking 15th worldwide.
GWI recorded 17.5 million domestic and inbound wellness tourism trips in Thailand. The market draws on the country’s strengths in traditional Thai medicine, massage, spas, natural attractions and preventive health services.
Other major sectors also grew in 2025 compared with the previous year:
- Healthy eating, nutrition and weight loss: US$10.7 billion, up 14.4%.
- Personal care and beauty: US$7.6 billion, up 11.4%.
- Spas: US$2.3 billion, up 19.6%.
The range of activities illustrates how the wellness economy extends beyond hospitals, spas and tourism to products and services supporting wellbeing in everyday life.
BDMS plans full WellEra opening in 2030
Bangkok Dusit Medical Services (BDMS) plans to bring its WellEra development in Bangkok into full operation in 2030, combining preventive healthcare with an environment designed to support health.
Dr Tanupol Virunhagarun, chief executive of Group 8 at BDMS, identified opportunities to strengthen Thailand’s wellness tourism, sports and Thai massage services through scientific knowledge. He also called for workforce development so practitioners can apply scientific evidence and monitor health outcomes.
The expansion presents business opportunities across property, tourism, food and preventive services. Whether that growth can translate into wider improvements in public health and quality of life remains an open question.
Global wellness economy projected to reach US$10.9tn by 2030
GWI projects that the global wellness economy will grow by an average of 7.7% annually between 2025 and 2030, reaching US$10.9 trillion by the end of that period.
The Global Wellness Economy Monitor 2026, released on November 11 at the Phuket summit, valued the global market at US$7.5 trillion in 2025. That represented annual growth of 8.9%, an increase of 49% from the pre-pandemic level in 2019 and a contribution equivalent to 6.36% of global gross domestic product.
Wellness real estate is projected to lead global sector growth between 2025 and 2030, expanding by an annual average of 15.3%. Mental wellness is expected to follow at 12.6%, ahead of thermal and mineral springs at 9.8%.
GWI attributes the increasing demand to structural pressures, including population ageing, chronic non-communicable diseases, stress, mental health concerns and strains on healthcare systems. These factors are increasing demand for disease prevention, longer lives in good health and environments that support wellbeing.
