Nation University's EX MBA course gets under way
Nation University's first EX MBA class kicked off yesterday, with more than 50 students registered for this unique Master of Business Administration course, which is based on case studies and experiences offered by four prominent CEOs serving as special
Speaking at the launch ceremony at NU’s Bang Na campus, Nation Multimedia Group chairman Suthichai Yoon said the course lectures would not be based solely on textbooks; rather, the CEOs would share the real-life experiences that led to their business success.
He also emphasised the increasingly useful role of social media, which cost nothing to use, giving everyone an equal chance to achieve success in businesses and development. “When the digital age goes global, everyone wants to be the winner and should make full use of technology to maximise the change to reach their goals, prompting competition in every aspect to be more fierce,” Suthichai said.
The renowned CEOs are Khunying Jada Wattanasiritham, a director on the Siam Commercial Bank board; Sanan Angubolkul, chairman and president of Srithai Superware Pcl; Tan Passakornnatee, president and CEO of Ichitan Group; and Alexander Paufler, president and CEO of Mercedes-Benz Thailand.
Nation University also aims to produce a team of Thai personnel, under the "Thailand Team A" project, in preparation for the Asean Economic Community 2015.
In their statements marking the launch of the EX MBA course, Jada said the basis of preparedness of any kind was a self-evaluation about one’s strengths, weaknesses, limitations and opportunities, under the acronym SWOT. Tan said he never had any success formula, and his key to business success was based on a copycat basis. "But you need to copy from only good originals," he added.
Sanan said principles focusing on low production costs were gone, and future business establishments would rely on quality of products and services, with success being achieved through high quality staff. "The saying that the customer is god is not as important as putting into action and effect [the idea that] staff is god.”
Paufler cited his three principles encouraging people to strive for more knowledge – N-No: don’t say no; E-Engagement, energetic participation; and A-Asking, being bold in asking questions during class.
