The boys stand at train stations, in front of pubs and in pedestrian zones and poor litres of milk over their heads. It makes no sense, but Milking Newcastle has become a popular video on YouTube, racking up 600,000 views.
Milking is being compared with planking, which became a big online trend two years ago. Planking was people posing stiff as a board with their faces down and their arms at their sides. They had their photos taken in the pose and uploaded them into the internet.//DPA