Downward advertising revenue
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Thailand's advertisting revenue continued to decline in October, in line with the economic condition.
According to Nielsen, total ad revenue in the month ewre tuned at Bt10.24 billion, down by 6.21 per cent from Bt10.9 billion in the same period last year.
Suffering the steepest drop were in-store media, down by 85.96 per cent; newspapers, 17.34 per cent; and magazines, 17.16 per cent.
Showing the most satisfactory improvement were digital TV, with an increase of 29.79 per cent; Internet, 13.86 per cent; and outdoor advertisement, 7.06 per cent.
