Ad spending drops in November
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The downward trend of Thailand's advertising spending continued in November, according to Nielsen.
Total spending of Bt10.64 billion showed a 1.79 per cent drop from Bt10.84 billion in the same month last year.
Showing the steepest decline were in-store advertising, down by 85.77 per cent; magazine, down by 26.13 per cent; and analog TV, down by 8.15 per cent.
Showing the biggest increase were cinema advertising, up by 28.22 per cent; digital TV, up by 28.22 per cent; and outdoor, up by 13.55 per cent.
