Asean campaign to promote intra-regional tourism
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Ten member national tourism organisations of Asean have revealed a combined ‘Asean for Asean’ campaign under nine different themes, to promote travel within Asean region. The organisations are convening in Manila.
Statistics showed that intra-Asean visitor numbers account for 46-48 per cent of total international tourist arrivals in the past years.
Under the campaign, each of them has taken on a specific task with the effort to drive internal regional tourism through 2016, as well as generate awareness of Asean tourism brand.
“Although many Asean people are quite familiar with their neighboring countries, there are still plenty of unique tourism attractions in each Asean Member State yet to be visited and experienced. We’d like the people of Asean to be fully aware of, appreciates and proud of the great diversity of tourism assets in Asean Member States," said Zulzalani Osman, acting head of Marketing and Promotion Centre from Brunei's Primary Resources and Tourism Ministry as chairman of Asean Tourism Marketing and Communication Working Group.
