Line Corporation aiming to become leading smart portal
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LINE CORPORATION Thursday announced a five-year mission to transform itself from a leading mobile-messenger service into a top smart portal connecting all service platforms.
Under its “Closing the Distance” initiative, Line aims to be a bridge for connecting users while also giving them access to a 24-hour information window and services.
Line will also launch a series of new services, chiefly the Line Pay Card and Line Mobile.
It is a big move for the five-year-old Japan-based company.
Line chief executive Takeshi Idezawa yesterday told “Line Conference Tokyo 2016” that the company would connect users to other users, information, services, companies and brands – online and offline – any time and anywhere.
“Line’s goal is to become an entity that is as comfortable to be with as the family and friends that people have, providing an environment where anyone’s day may literally begin and end with the service,” Idezawa said.
