Thailand's ad spending down 8% in H1
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Advertising spending through all channels dropped 7.86 per cent in the first half of this year, according to a survey by Nielsen.
Total spending during January and June fell to Bt55.97 billion, against Bt60.75 billion in the same period last year.
Amid the gloomy outlook, the Internet showed a bright future. Spending through the channel jumped 72.56 per cent on year to Bt849 million. Cinema ad spending also rose by 21 per cent to Bt2.72 billion; followed by a 20 per cent increase in transit advertising; a 17.89 per cent increase in outdoor advertising and a 0.57 per cent increase in radio advertising. Other channels reported a drop in spending, led by magazines (down by 28 per cent to Bt1.5 billion).
Thailand’s economy expanded 3.2 per cent in the first quarter of this year thanks mainly to public spending.
