Major shortage of digital marketing employees

JobsDB general manager Noppawan Chulakanista said businesses were paying more attention to digital marketing, as seen by the more than Bt8 billion spent on advertising via digital media and the 38 million Internet users. 

“The national scheme of Thailand 4.0, which is motivating entrepreneurs to use innovation to drive the national economy, is also the factor attracting Thai business owners to employ more digital labour,” she said.

Noppawan said there were some 5,000 digital job positions but the number of applicants for those positions was only 700 – an 85 per cent digitallabour insufficiency, according to JobsDB statistics. 

She said the salary structure of digital marketing jobs was up to 61 per cent higher than typical marketing. Digital marketing salaries started from Bt19,305 and rose to Bt48,333 for supervisor positions while other marketing salaries started from Bt16,000.

She said that showed digital jobs were needed in the market because of the high growth rate of digital businesses.

People choosing this career path should love to learn new things quickly independently and from others, understand the world’s seasonal trends and consumer insights, and be up to date and literate in English.

“In order to keep digital workers in your companies, you |have to give opportunities and progress avenues in this job field as well as pay them a proper salary,” she said. 

Noppawan urged companies to screen people applying for digital marketing jobs through a practical test, on top of a facetoface interview, to determine their suitability for the position.

“Thailand is encountering difficulties in driving digital media and online market industries as well as the country’s economy,” she said. “Hence, we want students to take a look at digital jobs in order to respond to Thailand’s digital media worker requirements increasing.”