Krungsri Consumer sees rise in small-ticket credit card transactions
Krungsri Consumer has witnessed a rising trend in micro-transactions among its credit cardholders, indicating new behaviour on the part of consumers and an adjustment by merchants.
Chairman Thakorn Piyapan said Wednesday that the ticket size of Bt300-Bt400, categorised as a micro-transaction, had been on the rise, and that it might in part be as a result of major service provider Visa promoting credit-card usage at convenience stores.
“We have seen micro-transactions at supermarkets, convenience stores, restaurants and coffee shops,” he said.
Today’s consumers are more familiar with using plastic cards for making point-of-sale payments, while many merchants who had never previously accepted credit cards have installed electronic data capture (EDC) devices to facilitate cashless users, he added.
Average credit-card spending per month for all cards issued by Krungsri Consumer is Bt5,800 to Bt5,900, but for active cards, the figure is Bt15,000-Bt17,000.
