Samsung C-Lab to exhibit new VR projects at Mobile World Congress 2017
Samsung will showcase four innovative Creative Lab (C-Lab) projects, delivering a broad spectrum of experiences via Virtual Reality (VR) and Augmented Reality (AR), two of the most significant current technology trends, at this year’s Mobile World Congress in Barcelona.
Lee Jae Il, vice president of Samsung Electronics Creativity & Innovation Center, said that the projects will be exhibited at 4 Years From Now (4YFN), a platform for startup businesses, with potential to exhibit at MWC four years from now, to present as well as connect and network with investors.
Created in December 2012, C-Lab is an internal venture incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees.
The program supports the development of inventing ideas from all areas of the business. The products on display including Relúmĭno, a visual aid application that works incorporated with Gear VR for near blind and visually impaired people which enable them to read books and watch TV with new levels of clarity; Monitories, a remote-control VR/AR solution that enables consumers to use devices such as smartphones and PCs without a monitor; VuildUs, a home interior and furnishing solution enables users to see what a new furniture purchase would look like and whether it would fit in the room before they buy it; and traVRer, a 360-degree video platform that enables users to experience realistic virtual travel before and after a real-life trip.
“We continue to support new ideas and creativity, especially when these traits could lead to new experiences for consumers. These latest examples of C-Lab projects are a reminder that we have some talented entrepreneurial people who are unafraid to break new ground. We’re looking forward to further exploring novel applications for VR and 360-degree video because there are endless possibilities in this area,” said Jae.
