Kiyoyasu Asanuma, managing director of AEON Thana Sinsap (Thailand), said AEON had a strong commitment to develop credit cards that fulfilled the changing lifestyle of consumers. The Big C Platinum Credit Card and Big C Exclusive Card offer exclusive privileges under the “Daily happiness for shopping at Big C” concept and give Big C customers nationwide freedom when spending, he said.
The collaboration is a combination of strength between AEON and Big C to deliver the best service and goods to customers, he said, adding that his company expects to reach 100,000 new cardholders within the first year from Big C stores around Thailand and the online channel.
Aswin Techajareonvikul, chief executive officer and president of Big C Supercentre, described the Big C Platinum Credit Card and Big C Exclusive Card as “products that emphasise the position of Big C as a Thai supermarket that is concerned about its customers and always provides the best price to its customers”.
Big C is a leading hypermarket retailer in Thailand, with 673 branches of Big C Supercentre, Big C Extra, Big C Market and Mini Big C.