“Tipco” launches healthy new line of juices

Rich in Vitamins A, C, and E, Tipco Me has been endorsed as a healthier choice by the Nutrition Promotion Foundation at Mahidol University. 
In a bid to generate health-conscious consumers’ confidence in their new product, Tipco will spend more than Bt30million on a marketing campaign in the run-up to the New Year. 
Tipco’s Managing Director, Ekaphol Pongstabhon, said the demand for healthier food and drink was growing. Several factors were encouraging Thais to take better care of their health, he said, among them being the introduction of a so-called “sugar tax”. 
For its part, Tipco aimed to develop “refreshing, vitamin-rich juices for Thais' good health and figure" and the new products were in line with this policy.