Cracker maker release new flavours

In a press release, the company described the product as “a rich, butter flaky taste cracker in a grab-and-go pack with three new flavours to reach out to young professionals aged 18-34 years old”.
The company said it aimed to become the number-one cracker brand in Thailand’s biscuit market by 2019.
Tanant Suwanraks, country head, Mondelez International (Thailand) Company Limited, said, Ritz was a leading cracker brand from the United States with a long-standing history “that has offered a taste of the good life for over 82 years”.
Tanant said the brand’s belief was that “the good life today is one we create for ourselves, formed around the people that we care about and the things that truly matter”.
The launch of three new flavours would strengthen Ritz’s position among its existing consumers, while also expanding its target customer base to cover young professionals and young families, Tanant said.