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Suntory and PepsiCo announce joint venture in Thailand

Suntory and PepsiCo announce joint venture in Thailand

WEDNESDAY, March 07, 2018

Suntory Beverage & Food Ltd, a global soft drink company, and PepsiCo Inc, one of the world’s largest food and beverage companies, have announced the official launch of a beverage joint venture in Thailand, Suntory PepsiCo Beverage (Thailand) Company Limited or SPBT.

It has been launched with the vision of “Growing for Good”.
Omer Malik, general manager of Suntory PepsiCo Beverage (Thailand), said: “Today’s grand opening of the joint venture has marked a new chapter for our Pepsi-Cola brand in Thailand and will create more excitement for Thailand’s Bt154-billion liquid refreshment beverage industry.

“The alliance is intended to combine the strengths of both global powerhouses, with an ultimate goal of achieving the No.1 leadership position in Thailand’s Bt50-billion valued carbonated soft drinks category, and creating new growth opportunities by expanding our beverage portfolio to meet consumer demands, ranging from hydration to sports drinks, ready-to-drink teas and coffees, bottled water, and juices to a variety of innovations in the future.”
SPBT has registered capital of Bt19.68 billion. Since March 5, the company has served as the operator and distributor of PepsiCo beverage brands, namely Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drink, and Aquafina hydration drinks. In the future, it will also develop and introduce beverage innovations and new offerings from Suntory to Thai consumers.