Beko (Thai) ups capacity, expands distribution network
Beko, a leader in the European home-appliance market, this year aims to push sales generated by its Thai subsidiary beyond the Bt1-billion mark and move towards the goal of becoming a top-three home-appliance brand in the Kingdom within two years, the company said in a press release on Tuesday.
Kari Harteva, Beko (Thai)’s commercial director, Thailand, said that on the manufacturing front, its refrigerator plant in Rayong – which serves as a distribution centre for Asian and European markets – was now ramping up annual production capacity to more than 450,000 units.
This is an increase of over 150 per cent from last year, as the Turkey-based manufacturer looks to fulfill demand within Thailand along with 46 other markets worldwide.
Pornchai Trakultechadej, Asia-Pacific marketing and product management director at Beko (Thai), said the company was also expanding its distribution network – including modern trade outlets and dealers – from 300 to 400 locations this year, while further investment was being made to enhance sales capabilities.
