Upgrading.cc says all payments are made at the hotel after simple booking online or with the app.
The recently launched e-retail feature enables hotel partners to promote their offers as value add-ons for their customers with confirmed room reservations, the site said.
Cetin Sekercioglu, CEO of Upgrading.cc, said: “With continuous enhancement to our product such as the newly improved upgrade purchase process and introduction of e-retail feature, it will be a win-win for both our hotel partners and customers. Besides improving the overall customer experience, our hotel partners will also stand to enjoy an increase in incremental revenue generated via e-retail.”