Mondelez International (Thailand) eyes 10% sales growth
The Thai subsidiary of US-based snacking powerhouse Mondelez International expects sales growth of up to 10 per cent within two years by launching more chewing-gum products under the Dentyne Eaves brand,
Mondelez International (Thailand) country director Tanant Suwanraksa said on Monday.
As of February, Thailand’s gum market was valued at Bt2 billion, with Mondelez Thailand firmly in lead position with a 60.5-per-cent share, and Dentyne holding the No-1 spot with a market share of 52.2 per cent.
Another Mondelez brand, Clorets, had 8.1 per cent of the market.
Thailand’s gum market is comprised of regular gum, which holds a 75-per-cent share, and sugar-free gum, which takes up the remainder.
Mondelez International (Thailand) aims to achieve over 10-per-cent sales growth within two years and attain a 65-per-cent market share, Tanant said.
“We will do this by focusing on penetrating the segment of young, influential, trendy and health-conscious adult consumers. We will make this possible, thanks to a truly exceptional gum and sensorial experience that provides three waves of juicy fruit flavours,” the country director added.
