Thailand plans fruit festival in eight Chinese cities
A Thailand Fruit Golden Months Festival will be organised in eight cities in China as local governments have started easing lockdown measures.
Department of International Trade Promotion director-general Somdet Susomboon said on Saturday (May 23) that the festival will promote Thai fruits.
“The campaign aims to increase the export of durian, mangosteen, longan, coconut, mango, rose apple, pomelo and banana,” he said. “China will host the festival from May to July in Shanghai, Qingdao, Nanning, Chengdu, Chongqing, Xian, Xiamen and Kunming.
“The festival will be hosted in both offline and online channels. For offline activities, sales booths will be set up at leading department stores in each city such as Hisense Plaza, Leader, Ole, Yuehui Plaza, Carrefour, Lotus and Parkson,” added Somdet. “As for online activities, the department and the local authority will jointly host the online business matching from May onwards to invite Chinese retailers to order Thai fruits online to sell in their stores as well as hold promotional campaigns with Chinese mobile applications such as Geso and Hema to increase sales.
“The department will also promote Thai fruits in other markets, such as Singapore, Myanmar and Laos in a similar manner once the local governments ease lockdown measures,” he added.