Keeping kids reading
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A new project sets out to distribute books to 100 needy schools countrywide
Thai Beverage has joined with Nation International Edutainment (NINE), a subsidiary of the Nation Group, in setting up as “Books for Children” project as a part of its corporate social responsibility (CSR) activities.
This initiative will see books handed out to 100 schools in need surrounding ThaiBev factories in all regions of the country.
ThaiBev and NINE recently kick started the project by distributing books to Bang Khu Wat School in Pathum Thani, which is located near the Sura Bangyikhan factory.
Vichate Tantiwanich, senior vice president of ThaiBev says that corporate social responsibility forms an important part of sustainable business development. “Under the sustainability concept, the company will coexist harmoniously and with the people and nature in the communities we operate in,” he said.
“Education is one of crucial areas for our CSR projects. We need to support underprivileged children who don’t have enough books for their learning. W believe the quality books we are supplying to schools can help enhance the children’s capabilities,” Vichate noted.
Young writer Thawara “Dr Pop” Siripat was also invited to attend the ceremony at Bang Khu Wat School and to encourage the youngsters to read more. He explained the importance of reading and how it helps to achieve all round knowledge. Even little kids can learn from picture books, he pointed out.
ThaiBev is implementing various projects and CSR initiatives to provide assistance and improve the quality of life of the community.
Educational support includes the “B-Young Entrepreneur” under the Bachelor of Business Administration Programme in Entrepreneurship at the University of the Thai Chamber of Commerce.
Special scholarships handed out under the auspices of the White Elephant project aim to assist with and ease the financial burden of high performance employees, as well as provide support for higher education of children of employees with distinguished academic excellence.
