Aromatic Aveda gets a warm welcome
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Beauty-products brand Aveda, based in Minneapolis in the US, has taken 30 years to reach Bangkok, but now it has a flagship store at Siam Paragon.
Elca (Thailand) managing director Ampornpim Vajrabhaya, brand manager Paviyada Purananda and Paragon chief Chadatip Chutrakul recently snipped the ribbon at the opening of the Aveda Experience Centre on the first floor of the mall’s South Wing.
Now sold in more than 30 countries, Aveda’s high-quality products and services aim for balanced the body and mind through the five senses. It’s a holistic approach to beauty inspired by eco-friendly science and India’s ancient ayurvedic treatments.
Attending the opening were A-list celebrities Praewa Phongsathorn, Yumi Kiangsiri, Ploenchan Ruenprapan, Sikanya Sakdidej Bhanubhan, Pimpisa Chirathivat, Jarujit and Pimlert Baiyoke, Pimpawan and Pavenelak Limpichart and Nontiwat Prabhananda.
Everyone had the chance to sample the services, such as the Aveda Ritual of Renewal, which includes a relaxing Tea Ritual, a Stress-Reliving Hand Ritual and the Stress Relieving Neck and Shoulders Ritual. And the Aroma Sensory Journey stimulates the senses with scents for a voyage deep into the memory and the rediscovery of your own Aveda scent.
