So much fun to 'Share a Coke'
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Coca-Cola recently hosted a party at Siam Paragon to launch its "Be Fizzy, Be Bold, Share a Coke" campaign and unveil the bottles and cans bearing nicknames and messages, a first for Asia.
Some of Thailand’s hottest stars and celebrities added to the party’s vibrant atmosphere.
Thai Namthip vice chairman Pornwut Sarasin said the campaign is geared to teens and young adults so they can express their feelings and share some laughs with friends and family.
“The special cans and PET bottles with Thai nicknames and complimentary expressions are our social invitation to Thais to find the names of friends and family and encourage them to connect with one another and ‘Share a Coke’ together,” he said.
Twin sisters Petch and Ploy Uathaveekul were on hand. “Thai teens today choose to share feelings through different media like Facebook status updates or Instagram photos,” Petch said. “The ‘Share a Coke’ campaign is very chic and it makes us want to share a happiness and good feelings with our friends.”
More than 80 names and 10 expressions are printed on the cans and bottles. You can register at www.iCoke.co.th to start collecting the set. The top five collectors this month and next will receive tickets for either the World Cup in Brazil or a world-class concert in England. The prizes are together worth Bt4 million.
