MULTI-BRAND lifestyle store Betrend at The Emporium and Siam Paragon celebrates the beginning of the graduation season by launching the “Betrend the Grads” campaign offering the latest in fun stationery, fashion gear and home decor.
To encourage new grads to create a new chapter in their lives, Betrend has come up with hundreds of innovative gift ideas including teddy bears in graduation gowns, colourful balloons, Congrads Giftland wooden picture frames, cordial greeting cards, erasable pens by Pilot Frixion, classy pens by Parker and smart Theorem planners.
There’s also a series of best-selling books for startups such as “Words of Advice for Young Business People” by Tsuneo Sasaki, “Dare to Dream” by Lena Maria and “Play to Win” by A G Lafley and Roger L Martin.
The campaign runs through October 12.