Making like Levine

Apisit Singhsachathet, brand director of CPS Chaps, a member of the Jaspal Group, says the appointment of the Maroon 5 vocalist, can only add to the brand’s international image.
Levine represents CPS Chaps man’s cool and sleek style while also highlighting the brand’s status as a Thai fashion label that is constantly innovating with new designs and improving its products and services. 
The collection was launched at a fashion show and private luncheon at Morimoto Bangkok, which also featured music by DJ Kenny, Jazky and Monotone’s guitarist. Varit Hongsananda, MR Srikhumrung Yukol, Kerika Chotivichit, Pokchat Thiamchai, Tanik Puvanuttrai and Amena Gul were among the trendy socialites gracing the event.
Levine, whose good looks, unique character and musical talent have made him an influencer in the music industry, has more than 8 million Instagram followers. His style is simple but cool and unique, the living example of the “rock original” identity of the brand. This collaboration, Apisit says, is a match made in heaven and he will be the brand ambassador and icon throughout 2017. 

The singer appears in the collection’s fashion campaign, for which he picked out all 12 outfits, mixing and matching his own looks to meet the brand’s concept. Outside the fashion shoot, Levine also wore CPS Chaps skinny jeans to the American Music Awards and “The Voice USA”.
The designs for spring and summer are cool and trendy. The palette is mainly black, grey and white, with a hint of summer red, palm leaf print, and deep khaki. Wannabe rockers won’t be able to resist the dark and distressed Skinny Jeans. Slim Fit Slacks are made with cotton and spandex, plus a coat of wax for extra shine, while the seamless cotton Symbolic T-shirt and Resort Shirt are available in printed linen and plain shiny cotton, Check shirts are made with washed and sprayed cotton to give a vintage feel, and the Biker Jacket and Bomber Jacket made with premium nylon boast embroidery on the chest and sleeves.