MCM opens store at Central Embassy
Luxury leather goods brand MCM has opened its flagship store in Central Embassy, featuring 174 square metres of space that offer the full assortment of MCM products. The store will also have a dedicated VIP zone, providing customers the ultimate shopping experience.
The façade spreads across 14 metres and is partially covered with champagne gold brass plates, while the interior takes on a refreshing lighter touch with accents of bronze and wooden frames, white granite flooring and delicate lighting. Customers can also view the brand’s latest seasonal campaign and concept videos from the store’s retail screen, bringing the inspiration directly from Munich to Bangkok.
For the first time, MCM also introduces its Ready-to-Wear Collection for men and women to Thailand, exclusively available at its Central Embassy flagship. The latest MCM x Christopher Raeburn collection, which was shown during London Collections Men in June 2016, will also be here.
In addition to this, to celebrate the opening of the new store, a limited edition of MCM’s signature “Rockstar Vanity Case” in beige is being offered exclusively at the Central Embassy store. The Rockstar Vanity Case can be elegantly worn either on the shoulder or stylishly held. Its practical design makes it a perfect lightweight travel companion.
