Minister of Tourism and Sports Phipat Ratchakitprakarn said that the motivation behind the campaign was to re-energise a sector that has been badly hit by the Covid-19 pandemic.
“Over the past year, Thailand and the world has been confronted by a pandemic that has prevented tourists from travelling and so has had a negative impact on the industry and the economy as a whole.
“With the pandemic easing, the government has started to look at ways of reviving the industry from within, targeting the domestic market. Through collaboration with the Tourism and Sports Ministry, the Public Health Ministry and other sectors, the “Stay Play Safe” campaign has been devised to not only create awareness of the 'Amazing Thailand Safety & Health Administration [SHA]' hygienic standard certification, but also to help boost confidence among travellers and in turn revive the sector. A large number of players within the industry have been certified as SHA proprietors.
“The ministry has long recognised the importance of the expatriate community as a sector with high purchasing power and with this in mind, the Department of Tourism, TAT, the Sports Authority of Thailand and the Designated Areas for Sustainable Tourism Administration (DASTA) has come together to re-establish trust among the sector to help boost domestic tourism.”
TAT deputy governor for marketing communications Tanes Petsuwan paid tribute to the efforts of the government, medical professionals and the public in suppressing the Covid-19 outbreak.
“Because of successful collaboration between the government, the medical sector and the public, we have been able to relax a number of protective measures over the past few weeks.
“Throughout the pandemic, TAT has continued to promote the sector among both the foreign and domestic tourist sectors, to ensure the Kingdom remains in the forefront of the minds of tourists. A number of events and activities have been staged throughout Thailand under the auspices of the TAT to convey the importance of Thai public health measures.
“Such events have included the Bangkok Green Lung tour, the Way of Life at Khung Bang Kachao festival which was staged on August 29 2020 to showcase Thai traditional lifestyle near Bangkok in Phra Pradang district, Samut Prakan; the Expat Fair 2020 (Expat Travel Deal 2020) at The EmQuartier from September 11-13 2020; the Chiang Khan Travel to explore the charm of Loei province on October 10-11, 2020; and the Electric Boat Cruise Festival along the Damnoen Saduak Canal in Ratchaburi province on November 28, 2020.”
In its latest attempt to stimulate domestic tourism, TAT is to host the Minister Cup 2021 and the Amazing Thailand Expat Golf Tournament Series.
The Minister Cup 2021 will be staged on April 4 at Alpine Golf Club in Pathum Thani. Foreign ambassadors and representatives from chambers of commerce will be invited to participate in the tournament to tighten relationships between the local business community and the Ministry of Tourism and Sports. Participants will be updated on the current Covid-19 situation in Thailand and measures that have been implemented to cope with the pandemic. The event will also offer the opportunity to outline the government’s plans and proposed golf and tourism-related activities -- under the SHA standard – targeted at the expatriate community in Thailand. Minister Phipat will preside over the event.
The Amazing Thailand Expat Golf Tournament Series 2021 will be held on June 4 at Siam Country Club Old Course in Chonburi. The event will be organised to promote domestic travel among the expatriate community.
Published : April 04, 2021
By : THE NATION