Senada takes a bow
Play
The popular Thai label re-opens its flagship store on Siam Center's third floor
Like many other of Thailand’s leading fashion labels, Senada was so pleased to be able to re-open its flagship store on Siam Center’s third floor after months of renovation that it celebrated the event with a grand opening bash.
Presiding over the event was Her Royal Highness Princess Maha Chakri Sirindhorn, who also signed the guest book in Chinese.
The brand’s loyal fans turned out in full and seem pleased with the latest concept, dubbed “The New Elegant”. Spotted in the crowd were Marie Broenner, Darancharach “Data” Sukheewiriya, Pango Lamakanon, Chanidapa “Best” Pongsilppipat, Bussakorn “Egg’ Tantiphana, May The Star, Pakamol “Pim” Jungpisan, Piyada “Nan” Turongkakul, Thanawalei “Natt” Vacharapol and Kerika “Ginny” Chotivichit. Well-known US fashion blogger Bryan Boy fell in love with the new Senada It-bag “Jackie” and snapped up one to take home.
Designed with a completely new look, Senada’s boutique is elegance personified with quartz stones worked into the white floor to create a graphic pattern. A black-and-white theme in different textures and materials is how Senada is portraying her “New Elegant” theme, suggesting girlie charm with a modern sophisticated twist. The other highlight of the shop are the fitting rooms, which she has named “The Library” and “The Butterfly Room”. A special collaboration sees a new jewellery collection by Senada and Riccardo Goti and the boutique is also offering shoes by PS Kaufman as part of Siam Center’s Absolute Siam concept.
