That gummy feeling!

Trident launched its new layered sugar-free gum Trident Layers with a fashion show at CentralWorld directed by actress and its brand ambassador Cherman “Ploy” Boonyasak. Socialites and celebrities turned out en masse to the event, among them Polpat Asavaprapha, Kornkanok Yongsakul, Korakot Vuthithirunthamrong, Jirada Yohara and Bhubawit Kritpholnara.

“The collection that I designed is inspired by the revolutionary candy layered sugar-free gum that delivers two fruity flavours in one stick . I picked some chic layers for the fashion pieces, following the gum’s concept. When the model appears, the layers of the dress will zip down to reveal the colourful layers inside, which adds a sense of fun to the fashion show in the same spirit of the new product,” said Ploy.

Guests also poses for photographs at the other Trident-themed booths, which included Layers Headband by Ida Siriwut, Layered Glitter Tattoo by Praewa Chirapravati Na Ayudhya, Layer Your Nail by Nancy Nantaporn Sawangchaeng and Layers Chic Zone for Instagram by Nualtong Prasarnthong.