James Richard Amatavivadhana, chief executive officer of Minor Corporation and Nuntawan Suwandej, general manager of Anello, organized the official launch event with a showcase of both the brand’s new and special collections. Minor is the sole licensed distributor of the brand in Thailand.
Takeshi Yoshida, CEO of Carrot Company, which owns Anello and the firm’s creative director Hiroshi Takemoto, were joined by celebrities Pakorn “Boy” Chatborirak, Orachat Laohapol, Vasuwat Kuhapremkit, Pitchana Ekachai, Athit Krittayaphongphun and Ekachai Sukhumvitaya at the launch.
Established in 2005 in Japan, Anello offers bags that are fashionable yet functional. The brand’s name is taken from the Italian for “annual rings” or “tree rings”, reflecting the brand’s continuous efforts to introduce new designs and creativity.
Design and functionality, as well as lots of compartments, make Anello backpacks popular around the world.
The Spring/Summer 2017 collection comes in a variety of colours. The “Multi-Border” bag is inspired by contrasting stripes in bright, bold hues, the popular Mouthpiece Series is made of durable polyester and the “Flip Flop Backpack” comes with a flap. Made of polyester, it is a unisex bag that comes in many colors, from sweet to sleek. Roomy and practical, it comes with many compartments to keep things organized.
“Urban Street Backpack” is a modern bag made of nylon. Light and comfortable, it suits every lifestyle and look, as it can be carried in the hand or worn on the back. It also comes with a hook which can hold useful items while you travel.
The highlight is the world debut of the limited edition “Anello water resistant”, made of premium water resistant PVC and available in red, navy, black, and olive.
Check out the latest collection from Anello at the new store. For more, go to Facebook/anellothailandofficial