Tuesday, October 15, 2019

Pepsi rolls back the years

Feb 24. 2018
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By Kitchana Lersakvanitchakul
The Nation

5,476 Viewed

Rocker Anchalee "Pu" Chongkhadikij - who took Thailand by storm back in 1986 when she co-presented a Pepsi commercial superstar singer-songwriter Tina Turner – brought the jingle "We've Got the Taste" back to life again yesterday (February 23) during the opening ceremony of “Pepsi Generations”, a brand new campaign launched to celebrate the soft drink’s 120th anniversary.

In addition to the jingle, the female rocker, who is now 63 years old, also delighted her fans and media by performing her smash hit, “Nueng Diew Khon Nee”, which was released in 1985, a year before she recorded the global commercial. The stage was shared by former popular duos, Lift-Oil and Raptor.


    “I have fond memories of Phi Pu and Tina Turner singing the commercial on the same stage. It was so cool,” recalls Somchai Ketchaikosol, marketing director for beverages at Pepsi-Cola (Thai) Trading, before revealing a new commercial.


    “Today, we are launching Pepsi's global campaign on the theme ‘Pepsi Generations: Sa Thuk Yuk ... Mai Plien’ in celebration of our 120th anniversary. Our brand has passed through all ages and generations."


    As part of the celebrations, Pepsi-Cola (Thai) Trading is introducing new packaging of the Pepsi can in the vintage style of five eras: 1940, 1950, 1980, 1990 and 2000. Just 3,000 of these five-can-five-design packs, priced at Bt99, are being released and they’re available until tomorrow (February 25) from this event at the plaza area of CentralWorld.


    The "Pepsi Generations" event at CentralWorld features the "Pepsi Generations Club" featuring four clubs stylised in four eras, namely a jazz lounge with vintage posters representing 1940, a retro cafe with rock and roll music for 1950, a disco with neon display for 1980, and the millennium mirror room symbolising 2000. Visitors leaving the club tent receive a free glass of Pepsi in four styles.


    “This year, Pepsi refreshes every generation from past to present. This new commercial presents memorable scenes of many international artists from Michael Jackson to Britney Spears," said Somchai.

    Moreover, Pepsi-Cola has also joined with local fashion label Greyhound to launch a collection of vintage clothes featuring a T-shirt, jacket, hat and bag. This collection will go on sale on March 1 at Greyhound boutiques at Siam Center, Siam Paragon, The EmQuartier and Central Lat Phrao and the items can also be bought until Sunday night at the event.


    The launch ended with a fashion show from the collection by young models, actors and actresses including Pachara Chirathivat, Ungsumalynn Sirapatsakmetha, Kritsanapoom Pibunsonggram, Pathompong Reonchaidee, and Aratchaporn Phokinpakorn.

    Find out more and join the conversation at Facebook PepsiThai and LINE: PepsiThai.


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