By THE NATION
Casio G-Shock Thailand recently celebrated its 35th anniversary by opening a store in the heart of Bangkok, on the third floor of CentralWorld, featuring innovative technology and interactive zones filled with hard-to-find collaborative pieces, available only at this locale.
“It’s a concept store built with the user-experience in mind,” says Viroj Sukpitak, senior vice president of Casio & Hardline.
“Exclusively for Thailand, G-Shock has created a space that encompasses everything G-Shock, showcasing an extensive product range and the latest inline watches.” The durability of the G-Shock Origins DW-5600 watch was demonstrated when it was dropped from the third floor to the ground.
Not only did it not shatter, the watch was totally unfazed, “still working!” as someone shouted.
Tong Twopee of the hip-hop duo Southside performed a mini-show that featured the new song “Aow La Woii”, and there was a fashion show with street-style celebrities modelling the different looks of G-Shock DNA.
“I believe G-Shock is one of Thais’ most favourite watches,” Tong enthused. “Especially with its rubber strap, it is attractive, durable and smart. We wear them when we’re kids and we still wear them even when we grow up because they’re more comfortable and functional.”
Tong was wearing a G-Shock MTG with a stainless steel strap. “It’s very basic, classic and simple and has 20-bar water resistance.”
“Absolute Toughness” is the concept behind the timepieces and the store, which looks as bold and futuristic as the latest streetwear.
The interactive areas include the “Tough Test Zone” where you can throw your watch at a wall, “#RareItems!” with limited editions, “3D Hyper-Visual Movies” with videos of shock-resistance testing, “G-Shock Bar” where you can Touch & Try every model, and “Fast View!” with a giant digital touchscreen catalogue.
Check out www.CasioCMG.com and the “Casio Watches Thailand” Facebook page.