‘Deliver with Safety Campaign’ launched to boost global confidence in Thai food
The Commerce Ministry has launched a campaign to boost confidence in Thai products overseas amid the Covid-19 crisis.
The “Thailand Deliver with Safety” campaign aims to reassure buyers and importers that Thai agricultural produce, food products and halal food are Covid-safe thanks to high production standards from farm to plate.
The global trade slowdown during the pandemic has impacted Thai exporters, especially in the food manufacturing sector where consumers are now prioritising food safety.
In response, the ministry’s Department of International Trade Promotion (DITP) is stepping up efforts to reassure global consumers that strict safety measures are imposed throughout Thailand’s food supply chain.
Meanwhile, four ministries – Commerce, Public Health, Agriculture and Cooperatives, and Interior – have joined forces to ensure Thai producers and exporters comply with Covid-19 Prevention Best Practice.