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Serena Williams to wear Nike's Swarovski-studded brooch for Wimbledon

Jul 01. 2019
The Broosh', a brooch in the shape of the Nike logo made with Swarovski crystals, to be worn by Serena Williams in the Wimbledon Championships. (Nike/File)
The Broosh', a brooch in the shape of the Nike logo made with Swarovski crystals, to be worn by Serena Williams in the Wimbledon Championships. (Nike/File)
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By The Jakarta Post
Asia News Network

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American sports brand Nike has created a special Swarovski-studded brooch to complement Serena Williams’ outfit for this year’s Wimbledon Championships.

Designed in the shape of the Nike logo also known as Swoosh, the brooch is nicknamed "The Broosh".

It is adorned with 34 Swarovski crystals, to symbolize William's age when she won the Wimbledon women’s singles tournament in 2016.

This marks the first time the Nike logo is decorated with Swarovski crystals.

Read also: Serena Williams to take Bumble's woman-first message to Super Bowl

Director for NikeCourt global design Abby Swancutt said that she wished to express nostalgic feelings through the brooch, as reported by Kompas.com. (

“I also wanted her to feel like it was something her grandmother could have worn, but of course give it a modern spin and make it just right for Serena," Swancutt said in a post by Nike

In the competition, Serena will wear a white knitted outfit from Nike, as stipulated by the tournament’s all-white dress code. 

Previously, Serena wore a black-and-white Nike outfit at the French Open 2019 competition. Designed by Off-White founder Virgil Abloh, the outfit comprised of a crop top, skort and midriff. 

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