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LISA breaks rules with Thai-custom Mercurials in Nike campaign
MONDAY, JUNE 08, 2026
In Nike’s “Rip the Script” short-film campaign, LISA wears a Thai-designed custom look that reimagines Nike Mercurial football boots.
Culture Ministry hails Nike’s ‘Som Tum’ Dunk Low as Thai soft power goes global
THURSDAY, APRIL 16, 2026
Culture Minister Sabeeda Thaised praised Nike’s special-edition Dunk Low “Som Tum”, inspired by the Thai dish som tam, as a sign of Thai soft power reaching global fashion through creative design.
Lisa becomes Nike’s new global ambassador in long-term partnership
THURSDAY, JANUARY 22, 2026
Lisa is officially Nike’s new global ambassador, marking the journey from her first pair of sneakers to becoming a world-class partner with the sports giant.
Nike to cut nearly 1,000 jobs in second layoff round
TUESDAY, DECEMBER 30, 2025
Nike plans a second round of layoffs this year, cutting just under 1% of corporate staff as CEO Elliott Hill restructures and refocuses on sport
Rare Jordan Nikes sold for $1.47 million, set new auction record
SUNDAY, OCTOBER 24, 2021
Michael Jordans earliest known regular season game-worn Nike sneakers sold at a Sothebys auction in Las Vegas Sunday for $1.472 million, breaking a record for sneakers sold at auction.
Nike taps 3M tech to create kaleidoscopic sneakers
THURSDAY, NOVEMBER 26, 2020
Sportswear brand Nike has injected colour into the “new normal” by tapping 3M technology for its latest editions of Force, Air Max and Blazer sneakers being shipped to Thailand.
Nike to review supply chains in China after reports Uighurs forced to make shoes
WEDNESDAY, MARCH 11, 2020
Nike said it was reviewing its suppliers' hiring practices in China, after The Washington Post and an Australian think tank reported that members of the Uighur Muslim minority were making shoes for the American brand in conditions that suggested they were coerced.
China compels Uighurs to work in shoe factory that supplies Nike
SUNDAY, MARCH 01, 2020
LAIXI, China - The workers in standard-issue blue jackets stitch and glue and press together about 8 million pairs of Nikes each year at Qingdao Taekwang Shoes Co., a Nike supplier for more than 30 years and one of the American brand's largest factories.
Serena Williams to wear Nike's Swarovski-studded brooch for Wimbledon
MONDAY, JULY 01, 2019
American sports brand Nike has created a special Swarovski-studded brooch to complement Serena Williams’ outfit for this year’s Wimbledon Championships.
Nike touts edgy ads but shares fall on mixed earnings
TUESDAY, SEPTEMBER 25, 2018
Nike's CEO said Tuesday a controversial ad campaign featuring Colin Kaepernick was connecting with consumers worldwide but shares fell after the sports giant reported slowing growth in China.