FILMART 2025 success propels Thai creative industry and soft power into global spotlight
The Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with key public sector partners, led a delegation of Thai entrepreneurs to participate in the Hong Kong International Film & TV Market (FILMART) 2025—Asia’s premier content trading platform.
The initiative successfully opened new doors for Thai content creators and resulted in promising international business partnerships, while showcasing Thailand’s growing cultural soft power on the global stage.
This year, Thai participants achieved outstanding results, securing tangible collaborations with major global players. Highlights include the licensing of Thai films to top-tier companies in Hong Kong, planning for international film and television productions in Thailand, and signing post-production service agreements with world-renowned studios. These achievements not only demonstrate the growing competitiveness of Thailand’s film and television sector but also highlight its rising influence through cultural exports.
The DITP emphasized that these outcomes align with its core mission to promote Thai content and related services internationally. By enabling Thai entrepreneurs to access global markets, the agency aims to enhance the visibility of Thailand’s creative industries, boost the country's soft power, and position Thailand as a regional hub for high-quality content production.
A total of 37 Thai companies participated in the event, categorized into four key sectors: film and animation production/distribution, film and video-related service providers, TV program and drama production/distribution, and emerging Y-series content companies.
The success at FILMART 2025 not only generated revenue and expanded international opportunities for Thai businesses but also significantly reinforced Thailand’s cultural influence and global image. Looking ahead, the DITP and its partners remain committed to supporting the long-term development of the creative economy—striving to establish Thailand as the content hub of ASEAN and a leader in regional soft power.
For more information, please contact the Department of International Trade Promotion (DITP), Ministry of Commerce at www.ditp.go.th or via the International Trade Hotline at 1169.
