Firms offer promotion campaigns

Property firms will parade special promotion campaigns in partnership with commercial banks and business allies to boost sales in the second quarter of this year.

The campaigns include free transfer, zero interest rate, discount in payment and monthly instalment, etc. 

Property Perfect will launch a special marketing campaign for the grand opening of the MOFF (Maximum of Flexible Function) design at Siam Paragon from June 21-24. The company has set aside a marketing budget of Bt70 million, targeting pre-sales of Bt1.5 billion from this event. 

The company will open four new condominium projects worth Bt10.8 billion, in four locations, with the MOFF that has a ceiling up to four metres high in one bedroom type units and offers the possibility of having a mezzanine. 

The four projects are: The Sky Sukhumvit on Sukhumvit 103/4 worth Bt2.3 billion, where 362 units of 732 will have the MOFF design. The Bt3.5-billion The Sky Ratchada has 125 units of 1,028 units with the MOFF design. In Metro Sky Phahonyothin, worth Bt3.5 billion, 378 units of 1,382 units are MOFF while Metro Sky Kaset, worth Bt1.54 billion, has the MOFF concept in 115 out of 730 units. Units with the MOFF design will be priced 15 per cent higher than the standard size. This event is aimed at boosting pre-sales to Bt7.5 billion in the first half of this year. The company has pre-sales of Bt6 billion in the first five months of this year. 

Asian Property Development, with Kasikornbank, is offering special promotion zero rate for the first two years to customers buying its 16 existing residential projects, beginning now till the end of this month. The company is targeting sales of Bt1.6 billion from this campaign.

LPN Development is launching its latest marketing campaign to celebrate its 23rd year with a special promotion campaign to its customers, who need to spend only Bt5,000 per month to become the owner of a Bt1-million condominium. Home-buyers will pay a monthly instalment of only Bt5,000 for 55 months after which they will pay the bank’s monthly instalment rate. This will help customers save Bt240,000, including transfer fee, mortgage fee etc, when buying its condos priced at Bt1 million per unit. The campaign, called “Lumpini Big Shock”, will be on from June 21-24 at Queen Sirikit National Convention Centre. The company will offer special campaigns for six condominium projects on Rama 3, Chaeng Wattana-Pak Kred, Pattanakarn-New Petchaburi Road, Mega City-Bangna Phase 1, Ramindra-Ladprakrown, and Sukhumvit 109-Baring. They have a combined 3,000 units worth Bt4 billion. The company, with four commercial banks – Bangkok Bank, Kasikornbank, UOB Bank, and Government Housing Bank – will provide mortgage loans during this event. The company is targeting sales of about Bt2.8 billion from this event. This will drive pre-sales to Bt10 billion in the first half of this year when the company recorded pre-sales of Bt6 billion in the first five months of this year. 

Ananda Development will launch a special promotion campaign “Ready to Change” that will let home-buyers pay only Bt999 per month within two years when a customer buys into its three condominium projects – Ideo Blue Cove Sukhumvit, Ideo Mix Sukhumvit 103, and Ideo Vere Ratchaprarop. This campaign will go on till the end of July, and is expected to boost sales in the second quarter of this year. 

LPN Development’s managing director, Opas Sripayak, said that this is the time to buy residences before the new assessed value of land comes into effect on July 1, 2012.

“When the new assessed value of land is effective, the cost to buy and transfer residences will be 5-10 per cent higher than at present,” Business Housing Association president Issara Boonyoung said. 

Meanwhile, residential prices are set to increase in the second half of this year when property developers are burdened with a hike in construction cost, following an increase in the cost of labour, construction and energy, he said.