
Meanwhile, some property firms are also setting up their own events.
For example, Sansiri will promote the “Joy of Hua Hin” at the Fashion Hall, Siam Paragon, this weekend, offering special prices starting at Bt990,000 per unit at its six condominiums in the resort town.
Ananda Development has launched a marketing campaign called “Big Deals”, offering discounts of up to Bt500,000 at its eight residential projects, both condominiums and detached houses, until March 15.
AP (Thailand) is offering discounts of up to Bt40,000 for its Aspire Sathorn-Taksin project between March 16 and 22.
SC Asset Corporation features discounts of up to Bt1 million in its campaign for its Bangkok Boulevard brand luxury homes in four locations: Ratchaphruek-Rama V, Pinklao-Petchakasem, Rama IX-Srinakarin, and Theparak-Ring Road. The event runs until tomorrow.
Porto Chino lifestyle mall is holding the second “Porto Home Expo”, also until tomorrow, at Porto Chino Rama II. Developers and home-builder firms that have homes for sale in the Rama II will be on hand with promotions, including Krung Thep Land, Lalin Property, Quality Houses and Seacon Home Group.
Areesak Streanraparp-ar-yut, chairman of the 32nd Home and Condo Show, who is also chairman and chief executive officer of Thanasiri Group, said the four-day show would be a collaboration of the Thai Condominium Association, Thai Real Estate Association, and Housing Business Association. “We also expect sales after the event ends, with people making their decisions after visiting the show,” he said.
600 residential projects
The show will feature more than 600 residential projects nationwide worth more than Bt100 billion.
Property firms and commercial banks will also offer special financial packages for people who buy homes during the show, he said.
For example, MK Real Estate offers discounts of up to Bt100,000 per unit in its nine projects in nine locations. The company also offers free air-conditioners for all of the bedrooms in these units.
Prasert Taedullayasatit, president of the Thai Condominium Asso-ciation and managing director for condominiums at Pruksa Real Estate, said: “We believe that demand to buy homes recovered in the first two months of this year. In just those two months, the top three listed property firms launched new residential projects worth more than Bt20 billion. They saw sales worth more than Bt10 billion” in the same period.
Housing Business Association president Atip Bichanond said the property market this year looked like recovering, with growth of 5-10 per cent. The Home and Condo Show will boost the market during the remainder of this quarter.
Commenting on the “Joy of Hua Hin” event taking place today and tomorrow in Bangkok, Sansiri president Srettha Thavisin said: “We have already enjoyed sales success with our ready-to-stay-in condominium, Summer Hua Hin, selling 150 units worth Bt530 million more quickly than estimated. This proves that the demand to buy homes in Hua Hin is still growing, and as a result we decided to launch this campaign to offer a special promotion.”
Ananda Development CEO Chanond Ruangkritya said the “Big Deals” campaign would help people decide to buy one of its homes.
Under the campaign, the company is offering a variety of deals for different projects. For example, Ideo Sathorn-Thapra offers two years of mortgage payments of only Bt999 and free furniture and appliances.
Atoll Similan Reef, which features detached houses priced between Bt3.4 and Bt4.2 million, waives transfer fees and offers furniture.